A Superior Catch

There are Great Lakes, and then there is Lake Superior- the largest, coldest, deepest, and cleanest freshwater lake in the world. We fish the waters of the Apostle Islands, off the northern Wisconsin coast. In this unique ecosystem, whitefish, lake trout, walleye, lake herring, and dozens of other species thrive. These aren’t hatchery or pen-raised fish; each is wild caught from self-sustaining fish stocks jointly managed by tribal and state biologists. Tribal fishermen follow strict procedures for onboard sanitation and quality control. They deliver their catch daily to our zero-waste processing facility where fish offal is composted for community agriculture. The catch is processed exclusively by Red Cliff Fish Co. employees as part of a producer-driven, community-supported food system that offers a year-round product inventory, creates jobs, and preserves our rich Tribal heritage. From net to plate, we’ve taken out the middleman to bring you the Pride of Superior.

Sustainability: A Sacred Responsibility 

Sustainability is part of who we are. We and the generations who came before us, have relied on Lake Superior our entire lives, and we are invested in maintaining the health of this ecosystem for those to come. From fishing in a manner that protects the lake’s stocks, to using fish waste from our processing facility as fertilizer on Tribal farms, we take a holistic approach to maintaining harmony between nature and community. Indeed, the Red Cliff Band of Lake Superior Chippewa subscribes to the principle of “seventh generation stewardship,” which urges current generations to live and work for the benefit of the seventh generation into the future. But we think beyond that. Archaeological evidence shows that the Great Lakes region has been home to Native Americans for thousands of years, and we plan on being here for thousands to come.

Our Commitment 

To bring you the best freshwater fish available anywhere, our practices and procedures  have to be worthy of the treasures Lake Superior surrenders. If we don’t honor that  bounty at every stage of its journey to your plate then we have fallen short of our  responsibility to you and to the lake that sustains our Tribal Community. That’s why we  view ourselves as more than fisherman, processors, packers, and shippers. We are the  guardians of the lake and stewards of the catch. And the proof of our commitment is in  every bite you take.